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Most Popular Articles on this site
Reader Favorites
The list shows the most widely read articles on this site.
- Practical Politics: Take-Home Lessons in Organizational Dynamics
Frederick M. Gale, MD, and Norbert I. Goldberg, MD
Written my two physicians, this 86-page book is packed with extremely useful and practical information about organizational politics in the healthcare . . .
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- The Entrepreneur's Guide to Finance and Business: Wealth Creation Techniques for Growing a Business
Steven Rogers
This book offers a wealth of knowledge, covering a variety of topics from The Business Plan to Cash Flow Management, and everything in between. It cov . . .
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- Do You Feel Like You Wasted All That Training?: Questions From Doctors Considering a Career Change
Michael J. McLaughlin, MD
This is a small book published by a young, successful, plastic surgeon who made a career change out of medicine.
You can contact the author at: inf . . .
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- Think Big: Unleashing Your Potential for Excellence
Ben Carson, MD, and Cecil Murphey
This is an excellent book by a physician about reaching one's potential. If it's one thing that people fail to do, it's to think big. Reading this in . . .
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- Career Distinction: Stand Out by Building Your Brand
William Arruda and Kirsten Dixson
The authors are experts on personal branding and blogging. They underscore the importance of blogging for physicians, especially those wanting to mov . . .
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- 2239 Tested Secrets for Direct Marketing Success
Danny Hatch and Don Jackson
This is a "dated" but outstanding book on direct marketing; perhaps our favorite book on the subject. This is another great book on direct marketing. . . .
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- Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
Edward Werz and Sally Germain
This book contains all the phrases that sell. It can be used to write killer "copy" for dust jackets, press releases, sales copy, or anything you wri . . .
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- The Millionaire Mindset: How Ordinary People Can Create Extraordinary Income
Gerry Robert
This best-seller is packed, and we mean packed, with inspirational and practical information that will help you jump-start your success.
. . .
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- The Secret
Rhonda Byrne
This bestseller has generated a great following, as popularized by Bob Proctor (www.bobproctor.com). The Secret is a growing phenomenon that you migh . . .
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- A Career Guide for Physician Executives
American College of Physician Executives
More than ever, the health care field needs dynamic leadership if it is to weather the current tumultuous times. Confronted by withering financial con . . .
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- 1001 Ways to Market Your Books
John Kremer
For authors, this is a must-read classic. This is probably the most widely read book about self-publishing and, needless to say, has all the informati . . .
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- Influence: The Psychology of Persuasion
Dr. Robert B. Cialdini
This book is "outdated," but the principles are as hot today as when they were first written. This classic is both entertaining and well worth the re . . .
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- High Visibility: The Marketing of Professionals into Celebrities
Irving Rein, Philip Kotler, and Martin Stoller
While this book is dated, it is a classic with a wealth of useful information. "This book is about high visibility. It isn't a 'Hollywood-insider-te . . .
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- The Entrepreneur's Guide to Equity Compensation
David Binns
Excellent book on employee equity compensation. The principles discussed can be applied to even small businesses.
. . .
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- Bag the Elephant: How to Win and Keep Big Customers
Steve Kaplan
This book contains a wealth of highly practical information on consulting that any potential consultant who will surely find worthwhile. It is direct . . .
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- Leaving the Bedside: The Search for a Nonclinical Medical Career
American Medical Association
Leaving the Bedside is a practical guide that leads the reader through a well-reasoned sequence of steps leading to the successful development of a no . . .
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- Reading Financial Reports for Dummies
Lita Epstein
The publisher says that unless you're financially savvy, annual reports with all those figures, frustrating footnotes, and fine print are boring and i . . .
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- The Portable MBA in Entrepreneurship
William D. Bygrave and Andrew Zacharakis
This 468-page book has sold more than 600,000 copies, and is must reading for serious entrepreneurs. It is packed with useful information by authors . . .
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- Wham Bam Publishing Volume 1: The Strategic Marketing Plan for Authors and Publishers
Janice M. Phelps and Joan E. Phelps
This is a great book for authors and publishers--we have used their services for our books, with great success.
. . .
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- Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark Penn and E. Kinney Zalesne
This is an easy-reading bestseller, and a good source for physicians interested in exploring entrepreneurial activities outside of medicine. However, . . .
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